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Lifebuoy Soaper Heroes Programme

20 April 2022

Lifebuoy, Official Hygiene Partner of the EFL, are running a kids’ hygiene programme called ‘Soaper Heroes’ which has been put in place to improve kids’ hand-washing behaviours.

The aim of the programme is to help kids and those around them stay healthy. If we can stop them having sick days from nasty germs, we can have them out playing sport - and that is where you can help!

Lifebuoy have teamed up with the experts at the EFL, including EFL ambassadors Ashley Williams (former Swansea City captain) and Bela Shah (Sky Sports News presenter) to create engaging and educational football activities you can incorporate into your everyday training sessions within your local club. Good hand hygiene doesn’t need to be difficult!

By downloading the Lifebuoy Soaper Heroes programme, you will receive the following:

  • A welcome video from EFL Soaper Heroes Ambassadors Ashley Williams and Bela Shah
  • An overview of Lifebuoy’s Soaper Heroes Programme
  • Soaper Heroes warm-up and clean-up activities
  • 3 x Educational Hygiene Posters for your club
  • Soaper Heroes digital certificates

The first 500 clubs to sign up will also receive a physical pack in the post, along with Soaper Heroes stickers!

To add to the excitement, by downloading the Soaper Heroes programme you are in for a chance of winning a coaching session for your club with a local EFL player, as well as having a chance to have the Carabao Cup visit your club!

By incorporating the football related activities within your sessions, you are helping to educate kids in a fun and exciting manner about the importance of hand hygiene, while helping Lifebuoy’s mission to educate 5 million children by 2025!

Download your Soaper Heroes pack here.

Remember, Touch it, Wash it, Bish Bash Bosh it!


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