Celebrating excellence, dedication, and the heart of football operations

Following an overwhelming response to the inaugural National League Ticketing Manager of the Year Award, TicketCo and the National League are proud to unveil the official shortlist for 2025.

This award was launched to shine a spotlight on the exceptional individuals whose efforts behind the scenes make matchdays happen—often without fanfare, but always with heart, skill, and professionalism. Across the National League, National League North, and National League South, we received a wealth of heartfelt nominations that made the judging process both inspiring and deeply challenging.

Today, we’re delighted to share the finalists:

National League

  • Sarah Rowntree, Ticket Office and Retail Manager, Hartlepool United
  • Jo Malin, Ticketing Manager, Solihull Moors
  • Max Wilson, Ticketing and Commercial Manager, Sutton United

National League North

  • Andy Gate, Ticketing Manager, Oxford City
  • Beckie Eustace, Ticket Office Manager, Marine FC
  • Wayne Raper, Ticketing & Data Manager, Darlington FC

 

National League South

  • Ryan Woolnough, Head of Media & Supporters Trust Chairman, Chesham United
  • Oliver “Ollie” Gout, Marketing Manager, Dorking Wanderers
  • Ian Clair, Director, Tonbridge Angels

Each nominee has demonstrated outstanding commitment to their clubs, their communities, and the game itself. From innovation in digital ticketing, to driving season ticket campaigns, to ensuring every supporter feels welcome—these individuals embody the very best of football’s operational excellence.

A Word from TicketCo’s CEO

Carl-Erik Michalsen Moberg, CEO of TicketCo, commented:

“We are incredibly proud to recognise the ticketing managers who form the heartbeat of their clubs. These are the people who serve as the direct link between the football club and its supporters, week in and week out. Their dedication ensures that the matchday experience is smooth, inclusive, and memorable.

The quality of this year’s nominees is exceptional, and each one represents the values that make football such a powerful force in communities. We are thrilled to celebrate them alongside our fantastic partners at the National League.”

The winners will be officially announced later. Until then, we extend a heartfelt congratulations to all the shortlisted candidates—and sincere thanks to every ticketing professional who keeps football’s magic alive from the gates to the grandstands.