GSSSG will continue their partnership with Sutton United for the 2026/27 season, becoming the club’s official back of shorts partner.
The agreement marks the continuation of a strong relationship between the two organisations after GSSSG initially joined the club as sleeve partner ahead of last season’s Emirates FA Cup tie against Shrewsbury Town.
Jack Patrick Daly, Chief Revenue Officer at Sutton United, said:
“We are incredibly pleased to see GSSSG continue their journey with Sutton United into the 2026/27 season.
From the moment they joined us last year, there has been a genuine alignment in values, ambition, and approach, and it was important for us to build on that momentum.
Partnerships in modern football are built on trust, collaboration, and shared vision, and GSSSG have demonstrated all of those qualities throughout our relationship so far.
We’re excited to continue working closely together as we head into another important season for the club.
I’d also like to personally thank Phil Dayes for his support, professionalism, and commitment in helping bring this agreement together.
His approach throughout the process has been outstanding, and we’re looking forward to continuing that relationship moving forward.”
Shannon Douglas, Head of Marketing at GSSSG, added:
“Following a successful partnership last year, we’re delighted to be continuing our support of Sutton United for the upcoming season as back of shorts sponsor.
“It’s great to be involved with the club again, and we’re looking forward to what promises to be an exciting season ahead.”
