Sutton United Football Club is delighted to announce a new long-term partnership with VX3, who will become the club’s Official Kit and Retail Partner.
This exciting collaboration marks a significant step forward in enhancing both the on-pitch identity and off-pitch retail experience for supporters. As part of the agreement, VX3 will supply a full range of products to the club shop, alongside delivering substantial upgrades to improve the overall retail environment at Gander Green Lane.
The partnership will also introduce a refined approach to Sutton United’s kit release cycle. The club will continue with its established two-year rotation for home and away kits. The home kit will be refreshed ahead of the upcoming season, while the current black and yellow away kit will remain in place for the 2026/27 campaign.
In a new development, the club’s third kit will now change annually. Each release will be a limited-edition design, inspired by the club’s local area and rich history, offering supporters a unique and collectible addition every season.
Ben Lovell, Director at VX3, said:
“We are looking forward to working with Sutton United on a long-term basis. They are an ambitious club with recent EFL experience, and we’re excited to help elevate the retail experience for their supporters while delivering high-quality, bespoke products both on and off the pitch.
This partnership underlines VX3’s continued growth within professional sport and its commitment to delivering innovative retail solutions alongside high-performance teamwear.”
Jack Daly, Chief Revenue Officer at Sutton United, added:
“This partnership represents a pivotal moment in the evolution of our commercial and retail offering. We are fully aware that the club shop has not met the standards our supporters rightly expect in recent years, and addressing that has been a key priority for us.
In VX3, we have found a partner with the expertise, ambition, and infrastructure to deliver a first-class retail experience. Their commitment will ensure the shop is consistently stocked with a broad and high-quality range of products – from match kits and training wear to leisurewear and beyond – for the foreseeable future.
We are confident this collaboration will significantly enhance supporter engagement and provide a retail platform that reflects the pride and identity of Sutton United.”
