Sutton United Football Club is delighted to announce a new long-term partnership with Strike.com, who will become the club’s new Front of Shirt Partner ahead of the 2026/27 season.
The partnership marks one of the most significant commercial agreements in the club’s recent history and will see the Strike.com branding feature proudly on the front of Sutton United’s first team shirts, beginning this summer.
As part of the agreement, Strike have also made a major commitment to the local community by gifting the Sutton United Foundation front-of-shirt branding rights across all children’s retail kits. This means every junior supporter purchasing a replica shirt will wear the Foundation branding, helping shine a spotlight on the outstanding work carried out within the local community.
Strike is an innovative lifestyle and consumer brand operating across multiple sectors including digital entertainment, apparel, payments and energy drinks. The company has rapidly expanded its offering, with a growing portfolio of products designed around performance, lifestyle and engagement.
Alongside becoming Sutton United’s Front of Shirt Partner, Strike will also become the club’s Official Energy Drink Partner. Their range of energy drinks and hydration products will be integrated into the club throughout the season, with products available to both players and supporters on matchdays.
Speaking on the partnership, Sutton United Chief Revenue Officer, Jack Patrick Daly said:
“We are incredibly excited to welcome Strike.com to Sutton United as our new Front of Shirt Partner. From our very first conversations, it was clear that there was a genuine alignment between our ambitions, values and long-term vision for growth.
“What really stood out to us was Strike’s desire to make a meaningful impact beyond the first team. Their decision to gift the Sutton United Foundation branding on all children’s retail kits is a fantastic gesture and one that will have a real positive impact across our community.
“This partnership is about far more than branding on a shirt. With Strike also becoming our Official Energy Drink Partner, supporters and players alike will see their products become part of the matchday experience at Sutton United.
“A huge thank you must go to Ivan and Jack at Strike for their belief in the football club and for the passion they have shown throughout discussions. We are proud to be building this partnership together and are excited for what the future holds.”
Ivan from Strike added:
“We’re proud to become the front-of-shirt partner of Sutton United. This is a hugely exciting partnership for Strike.com, and one that reflects our identity as a challenger and lifestyle brand.
“We always strive to be the best in everything we do, and we’re excited to bring that ambition and energy to our partnership with Sutton United.
“We’d also like to thank Jack, Tatts, and of course the board and owners for trusting our brand to take pride of place at the forefront of the club.”
